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	<title>Steve Vale</title>
	<link>http://stevevale.name</link>
	<description>Marketing Insights for New Zealand Businesses</description>
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		<title>Are You Using the Right Social Networks for Your Marketing?</title>
		<description><![CDATA[Social networking websites are an important strategy for any online marketing and promotion of your business. Knowing which sites are growing and which are shrinking enables you to make decisions are to where to place your effort and budget.]]></description>
		<link>http://stevevale.name/are-you-using-the-right-social-networks-for-your-marketing/</link>
			</item>
	<item>
		<title>The Buying Cycle</title>
		<description><![CDATA[The answers to why people don’t buy now and how to have them buy from you in the future. Isn’t it odd that when you present your offer to someone and they say no? Well, not really. Assuming the whole Know, Like, and Trust thing is taken care of, then chances are it’s because they’re [...]]]></description>
		<link>http://stevevale.name/the-buying-cycle/</link>
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		<title>Selling by Email &#8211; Sales Dream or Nightmare</title>
		<description><![CDATA[Done right, sending out a special offer to you previous customers is an excellent way of generating instant cash flow. Let me give you an example I have just experienced. One of my suppliers (in other words I’m their customer) emailed me with a special offer I couldn’t refuse. It&#8217;s been 18 months since I [...]]]></description>
		<link>http://stevevale.name/selling-by-email-sales-dream-or-nightmare/</link>
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		<title>Test, Track, and Tweak Your Marketing</title>
		<description><![CDATA[The other a colleague mentioned that a big company had got onto the idea of testing and tracking their marketing. Excellent I said. Trouble is they had taken the concept to the extreme and where only doing marketing that they could track.]]></description>
		<link>http://stevevale.name/test-track-and-tweak-your-marketing/</link>
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